Last Band Standing

March 2014

Nicholas Deakins were keen to increase their brand awareness across the country.

Our concept was a website platform designed to find the greatest unsigned band in the UK. The general public would cast votes on acts they liked and a shortlist of three bands then went on to compete in a live final at The Cockpit in Leeds in November 2008.

The Summer long campaign acquired over 60,000 unique clean email addresses which Nicholas Deakins would use to promote their brand in the future.

The image used of the flag being erected displayed the triumph of the band that would win the competition; we thought this was important, as after all it was a competition. The use of the branding of Nicholas Deakins was used to make sure the association was clear between the competition and raising awareness of the brand. The new added colours made sure the posters were appealing and fun, and the fist pumps are a symbol of togetherness and shows the support of the fans voting for their favourite act.

This was a great concept to work on as we had to make sure it kept in with Nicholas Deakins brand but was identifiable as something new and exciting.

Last Band Standing | Nicholas Deakins | Branding
Last Band Standing | Nicholas Deakins | Promotional poster
Last Band Standing | Nicholas Deakins | Event poster Last Band Standing | Nicholas Deakins | Website