wondr. is a recently launched 'crowdraising' platform we have co-created with Co-founders Evin Schwartz and Gareth Londt.
wondr. is a very simplistic platform which offers once in a lifetime experiences which supports charitable organisations all done through a $1 raffle. The wondr. brand we wanted to keep as simple as the the platform itself using a simple, clean yet distinctive colour palette. The thread for the brand is "I wondr." For example "I wondr. what David Beckham eats for breakfast" - This could be an experience where people enter for a chance to hang out with him. As part of the social element we have devised a hand gesture in the form of a 'W' which has been appearing all over the world.
The concept - while in it's infancy kicked off with an exclusive 'meet and greet' experience in Las Vegas with dance music king Tiësto where we had competition entries from as far as South Africa to Australia. This is an exciting project to be involved with and will continue to support it in the coming months.