What they wanted
The First School is a private preschool based in Santa Monica, California. They are a relationship-based, developmental preschool, offering toddler groups, preschool and transitional kindergarten / pre-k programs for children 16 months to five years.
KidDotCo was asked to create an iconic logo for the rebrand of their school. I would probably say their brief was quite loose in terms of how it looked, but they were very keen to have something that represented their core philosophy Curiosity, Creativity, Respect, Community and Individuality. Additionally they wanted a brand that enforced the slogan ‘Celebrating Individuality’ – something that was really important to them.
What we did
- Brand Development
- Corporate Guidelines
- Social Media Marketing
- Stationery Design
For the love of learning…
Having a great deal of experience in designing for a younger audience, it still provided us with something of a challenge. Using a primary colour palette closely associated with pre-school children, we crafted a free flowing shape made up of five coloured rings. Each ring represents a section of the school’s philosophy. We assembled the rings in such a way it feels like it’s growing outwards – like the rings on a tree. We felt this was a nod towards the school helping the children grow in to infants as well as helping their knowledge grow while at the school. Each ring is bright, colourful and works on its own as an individual element, but when combined with the other rings creates a strong iconic shape.
