Spyard® - Spypen

March 2014

TuiBlue are a Syndey-based online retailer. They do most of their transactions over Amazon Marketplace. They identified a lot of their rival products online had little or very poor branding so they approached us to overhaul one of their leading products - The SPYard@ Spypen.

In a competitive marketplace, it was important the brand we created was the kind of brand a potential buyer would 'buy in to' when going head-to-head with other products on Amazon. We did this by (creating Dick Tracy - style iconography combined with retro like cinema poster typography. Both our client and ourselves were very happy with the outcome and has also seen a steady rise in sales on the back of the rebrand.

Spyard® | Spy Pen | Branding
Spyard® | Spy Pen | Branding
Spyard® | Spy Pen | Boxes Spyard® | Spy Pen | Branding