Universal Signing are an established memorabilia and collectables company who commissioned KidDotCo to totally overhaul their current branding. The company needed an e-commerce website to show that they offered personal, private signings and the ability to reach a global market by selling their extensive range of products online.
This included a new modern iconic logo and colour scheme, which would set them apart from other companies in their field. KidDotCo identified that a lot of the current sites out there were all template based and clinical looking. We do feel the combination of strong typography and a simple logo in the form of a star / world / ball shape and silhouette of a man celebrating victory gives the brand a competitive advantage.
Universal Signing have big plans for the future and in attracting the likes of Mike Tyson and Willam Shatner to do private signings, it was important to have a real professional feel while standing out from the crowd.